Audible's New ACX System Lets You
Audition For Audiobooks & Share $$$
May 13, 2011
By Dave Courvoisier
Voice Actor & TV News Anchor
Apparently, the hunger for audiobooks is insatiable. Even the undisputed leader in downloadable audiobooks - Audible - cannot keep up with its readers’ demands for new material.
Voice acting coaches have long been beating that drum … saying some of the biggest growth areas in voice overs are in audiobooks.
Audible itself has consistently been in the business of facilitating recordings for narrators with their own studios, but they claim they STILL can’t keep up with the demand.
Hence ACX, The AudioBook Creation Exchange.
AUDITION FOR JOBS
Think of it roughly as a Voices.com of Audiobooks, with special enhancements.
The site premiered on May 12 to the general public.
Once you create an account and complete your profile, you can post audiobook demos and begin auditioning!
There’s more to it, though … read on.
TESTED THE SYSTEM
Audible had been working on this effort for quite some time, and was in Beta for many months.
A few of us had the luxury of playing with the format and doing some early auditioning - kicking the tires, so to speak, and feeding back with suggestions.
Audible (an Amazon company) did its homework on this one. They worked their considerable influence with name publishers to be a major portal for bidding-out audiobook work for narrators.
While at this point it there is no effort to filter the talent who are allowed on the site, Audible is confident the rigors of audiobook auditioning will separate the wheat from the chaff.
Audible has provided a wealth of information and explainers with this new service.
The site is replete with help files, explanations, charts, graphs, testimonials, examples, Q&A, FAQ files and more.
They’ve thought-out compensation packages, too.
On a very basic level, here are the compensation options:
WITH MAJOR PUBLISHERS
Audible is stressing its association with major publishers. They claim to be able to put YOU in the pipeline to the big boys.
The unstated promise is that Audible gets you in the door, and if you do good work, then maybe the publishers will begin hiring you as a regular narrator for them.
It’s a big carrot to a lot of people hoping to break into the business.
In addition to the public domain and other titles that Audible posted to ACX and made available for production, titles from a couple of major publishers will be showing up on ACX.
A thousand titles are there now.
ABOUT 'ROYALTY SHARE'
Audible stated to it’s Beta narrators:
I'm not sure if that offer is still good, but it’s worth asking about.
The Royalty model listed on the ACX site is basically a generous 50% to 90% escalator royalty, of which you get half. This translates to 25% to 45% of Audible’s net revenues for you.
Plus, you’ll get a bonus payment of $12.50 each time your audiobook is the first purchase by a new Audible Listener member.
So if you are the producer of the book, it really pays for you to promote it through your social media networks.
MORE FEATURES ...
There are a number of innovative features in ACXs payment system:
Once an ACX audiobook is produced, approved by the Rights Holder, and delivered to ACX, Audible provides powerful distribution of the audiobook through three retail industry leaders: Audible.com, Amazon.com, and iTunes.
Across the board, the aim is to amplify the business opportunities for authors, publishers, and other Rights Holders, as well as narrators, studio professionals, and other Producers.
Sound good? There’s much more info on the ACX site: www.acx.com.
Audible’s blog has the official announcement.
Note: there is no subscription fee.
Here also is a video to check out.
ABOUT DAVE ...
Dave Courvoisier ("pronounced just like the fine cognac, only no relation”) is an Emmy Award-winning broadcaster, writer, producer, voice actor, and the main weeknight news anchor on KLAS-TV, Channel 8, the Las Vegas CBS affiliate. He's become the voice over industry's social media tech guru, and writes Voice-Acting in Vegas, a daily blog of adventures and observations in a style that’s true to his friendly Midwestern farm roots.
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